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Targus Offers Complete Line of Fashionable Madison Camera And Camcorder Cases Designed for Women

Stylish Solutions Offer Options for Carrying Photo Equipment and Personal Items

ORLANDO, Fla. (Jan. 31, 2006) Orange County Convention Center, PMA Booth #4905 -
Targus Inc., maker of the world's best-selling notebook cases and accessories, is exhibiting the Madison collection of camera and camcorder cases, complementing its popular camera case line, while offering women uniquely designed cases that offer protection and style for photography equipment.

The four sizes in the Madison collection range from a small camera case with a wrist strap to a backpack that can accommodate a camcorder, camera, accessories and personal items such as keys and a wallet. Made of a soft, durable, black Koskin, with stylish white counter stitching, the cases are accented with shiny chrome magnetic snaps. The soft material, stitching and straps make these cases specifically suited for women. Since women often carry purses or handbags, these cases are designed to not only hold cameras but also tote cosmetics, wallets, cell phones, keys and more.

In addition to style, the cases are designed for protection with padded interior compartments lined with a soft, scratch resistant fabric to protect the camera or camcorder. For further protection, adjustable inner compartments can be moved to keep the case snug—preventing jostling or damaging during travel.

"We want to offer our female customers a solution that is stylish and meets their needs for toting a digital camera or camcorder to special events such as work events, children's plays or family reunions," said Michael Greco, director, U.S. product marketing for Targus. "Women are often the photographers in families and we strive to provide classic- and contemporary-styled cases that protect their camera investment while making them feel confident with the latest fashion trends."

The Madison collection complements Targus' extensive range of camera and camcorder cases, which include solutions to satisfy camera users ranging from amateurs to professional photographers. Targus' other camera cases come in a variety of materials—ranging from nylon to leather—and in different styles such as carrying cases, messenger bags and backpacks.

"After evaluating the camera marketplace, Targus discovered the lack of cases for women so it was a logical step for us to move from making laptop cases for women to camera cases for women," Robert said. "Users can feel confident they are purchasing products that will enhance their camera's life from a trusted brand that has over 20 years of experience in providing affordable, high-quality cases and accessories."

The various styles and sizes in the collection are all designed to be functional, with easy access to the cameras and personal items, and versatile—with a variety of carrying options such as wrist straps, shoulder straps or a backpack. They also boast a variety of pockets to store personal belongings and larger models include dividers to customize the size of the compartment to snuggly fit the camera or camcorder.

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Madison Small Camera Case (#DKSC01)
Made of soft Koskin, the Madison Small Camera Case is designed for most micro and small cameras. Its small size can conveniently fit into a larger handbag or it can be carried alone using the attachable wrist strap. The camera is protected by the closed cell foam padding and no-scratch inner lining. External dimensions are 4.25" x 2.13" x 3.75," internal dimensions are 4" x 1.8" x 3.5" and the weight is 1.76 oz. The cost of the Madison Small Camera Case is $9.99.

Madison Large Camera Case (#DKSC02)
The Madison Large Camera Case, designed to fit medium-to-large cameras, offers extra organization with an inner zippered pocket for memory cards, ID cards, credit cards and other personal items. Made of a durable black Koskin exterior with white stitching, the case's interior contains a no-scratch lining to protect the camera. It can either be carried like a purse with the shoulder strap or inserted into another case. External dimensions are 6.13" x 2.75" x 4.75," internal dimensions are 5.8" x 2.5" x 4.5" and the weight is 5.28 oz. The cost of the Madison Large Camera Case is $14.99.

Madison Deluxe Camera/Video Case (#DKSV01)
Designed for both a digital camera and video camera, the Madison Deluxe Camera/Video Case, also includes zippered pockets for flash memory, accessories and other personal items such as checkbooks or cosmetics. The interior padding keeps the cameras safe while the faux leather outer Koskin material is soft, stylish, durable and functional. External dimensions are 9.5" x 4" x 4.5," internal dimensions are 9.25" x 3.75" x 4.25" and the weight is 1 lb. The cost of the Madison Deluxe Camera/Video Case is $19.99.

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Madison 2 Piece Deluxe Camera Set (#TVT001US)
The Madison 2 Piece Deluxe Camera Set includes the Madison Deluxe Camera/Video Case and Madison Small Camera Case, which can be used separately or simultaneously—the small camera case conveniently fits into a compartment in the video case. The interior padding of both cases keep the cameras safe while the faux leather outer Koskin material is soft, stylish, durable and functional. Each case can be carried alone, using the small camera case's wrist strap or can be carried over the shoulder using the video camera's shoulder strap with the camera case inside. External dimensions are 9.5" x 4" x 4.5,"internal dimensions are 9.25" x 4.5" x 4.25" and the weight is 1.33 lbs. The cost of the Madison 2 Piece Deluxe Camera Set is $24.99.

Madison Video Backpack (#DKSBP1)
The Madison Video Backpack is designed to fit a digital camera, camcorder, accessories and personal items. The adjustable internal divider allows for a snug fit and thick padding keeps the camera or camcorder safe. The zippered side compartment and multiple pockets allow for storage of cables, CDs, media, credit cards and personal items. The backpack is versatile—easily converting from a backpack into a handbag. External dimensions are 7.75" x 7" x 10," internal dimensions are 7.5" x 6.5" x 9.75" and the weight is 1.04 lb. The cost of the Madison Video Backpack is $29.99.

Editors' Note: High-resolution images of Targus' new Madison line are available by contacting Pat Harriman at (949) 477-0710 or pharriman@maples.com

About Targus
Targus invented the notebook case and continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 145 countries. More information is available at http://www.targus.com.

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